F.R.A.P

This video will ruffle some feathers.

Other business owners come to you for advice. That advice is worth being paid for.

  • 23 states, three countries
  • $130,000 in year one – Emma Arzate
  • $1,000,000+ helping window cleaners – Ryan Johnson
  • $7,500 + $3k/mo in 14 days – Monty Elliot
  • Live in six days on $0 of ads – DJ Neumann
  • $13,253/mo average, 35-owner implementation group
  • 5 to 6 hours a month
  • About $500 per member, per month

What Josh covers in the video.

A cutaway model of a business: a lit two-storey building signed ANY BUSINESS with glowing dollar signs in its offices and workshop, and a red F.R.A.P. tanker truck on the forecourt running a hose down into a glowing underground reservoir labelled HIDDEN PROFIT.
  1. 1The real reason business owners are burned out on gurus, courses and agencies, and what they’re begging for instead.
  2. 2How a pressure washing guy, a tree service owner and a donut shop are using the same four-part system to add $200K to $900K in profit, without spending a dime on ads.
  3. 3What our local masterminds – we call them F.R.A.P.™ Chapters – are, what a full Chapter pays per month, and how Chapter leaders are getting paid WELL for only five to six hours spent per month.
  4. 4The “decentralized coaching” model that’s about to disrupt the guru industry, and why now is the time to get positioned.
  5. 5Why being “five-mile famous” is more valuable than being internet famous, and easier to monetize.
  6. 6What we’re looking for in Chapter Leaders, and how to know whether this is right for you.

You already know why nobody trusts this industry.

Business owners are burned out on gurus, courses and agencies. They’ve been promised a lot and handed very little. That’s the whole reason most decent people never consider coaching. Not because they couldn’t help anyone, but because they don’t want to be lumped in with the people who’ve been lying to them.

So here’s everything up front, including the parts that aren’t flattering.

The receipt

$500

per member, per monthMost Chapter Leaders charge about this. Twelve members is about $6,000 a month; 24 is about $12,000. Business owners are already paying for things they think will help. With FRAP, you actually CAN.

5 to 6

hours a monthTwo meetings of 60 to 90 minutes, plus a little follow-up. It’s designed to work alongside your business and even operates as a built-in referral engine you’re getting PAID to build.

No

six-figure promisesNot out of the gate, not on any particular timeline. Anyone telling you otherwise is doing the thing you already distrust.

No

guru credentials requiredWe created the system. You’ll guide people through it. You don’t need a fancy resume, and you won’t be building anything from scratch.

Yes

certification costs moneyIt’s a real investment, and we’re not going to bury it in the FAQs. If your application reveals that you’re a good fit, we’ll book a call to verify your market, niche, and background and give you a launching strategy personalized for YOU. Then we’ll talk cost and financing options (we have a bunch!)

Printed here so you don’t have to dig for it.

What a F.R.A.P. Chapter actually is.

A FRAP Chapter is a local mastermind of five to 12 business owners in non-competing businesses who meet twice a month for 60–90 minutes.

Together, you implement a proven profit-generating formula and track growth with the help of our proprietary profit implementation program, Profit Academy.

As the Chapter leader, you run the room with the scripts, meeting templates, and success handbook we provide.

You’re not building from scratch. You’re supported with training, coaching, and accountability every step of the way.

Eleven local business owners around a round table with notebooks, F.R.A.P. mugs and a stack of Playbook binders marked Frequency, Referrals, Average Ticket and Pricing, with a red F.R.A.P. delivery truck of tools, templates, training and support behind them and the storefronts they run: HVAC, dental, coffee shop, roofing, auto body, landscaping.

Not sure F.R.A.P. actually works? Watch this.

Regular owners who changed their family tree with FRAP.

$130,000

in year one

Emma is a self-described paralyzing introvert. She didn’t have a huge audience. She didn’t have a big following. She just followed the formula. A hundred and thirty thousand dollars her first year helping people.

Emma Arzate, maid service business owner

$1,000,000+

helping window cleaners

Ryan was a window cleaner. He didn’t get permission from Harvard. He didn’t get a PhD. He used the FRAP framework to grow his business, then launched a mentorship helping other small window cleaning companies.

Ryan Johnson, window cleaner turned mentor

$7,500 + $3k/mo

in 14 days

Monty launched his mastermind in 14 days in Boise, Idaho. Collected $7,500 cash. Set up $3,000 per month in recurring revenue. One of his members paid a full year upfront.

Monty Elliot, window cleaning business owner

Six days

from decision to live mastermind, $0 ad spend

DJ decided to go all in. Six days later he had a live mastermind. It cost him zero dollars. He did a couple of the ninja moves Josh walks through on the training.

DJ Neumann, crime scene cleanup business owner

Self-reported by members. Individual results vary and depend on the business, the market and the work put in.

Who’s behind it.

Josh built and sold four businesses, including a window cleaning company that grew to $186,000 a month in a small Michigan town before it was acquired by private equity. What matters more is what he found after the sale: the F.R.A.P.™ formula that private equity firms use to rapidly increase profits.

He’s also sold $45 million of products and services online. Over the last 15 years he’s helped more than a thousand small business owners implement the same strategies.

Joshua Latimer

The questions people actually ask.

What is F.R.A.P. Certification?
Your complete training on how to understand, implement and teach the four profit levers.
  • Part 1: You’ll learn FRAP by going through Profit Academy.
  • Part 2: You’ll learn how to teach FRAP and launch, lead, and grow a FRAP Chapter. You’ll also get all the meeting templates and scripts you need.
  • Part 3: You’ll take the FRAP Certification exam. Pass that and you’re certified.
Is this legit?
Yes. F.R.A.P. (Frequency, Referrals, Average Ticket, Pricing) is a proven four-lever framework that private equity firms use to unlock hidden profit in businesses. Josh has been teaching and implementing it for years with over a thousand business owners.
Do I need to be a business coach or have coaching experience?
No. You need to care about helping local business owners and be willing to follow the process. We give you the framework, the scripts, and the meeting templates. Honestly, the owners in your Chapter will teach each other as much as you teach them. That’s the power of a mastermind.

And if you’ve never done anything like this before, that’s okay. Some of our best Chapter Leaders are business owners who implemented FRAP in their own business first, saw how powerful it was, and decided to share it with their community. If you can follow instructions and show up for people, you can do this.

How much time does it actually take?
Once your Chapter is running, about 5 to 6 hours a month. You facilitate meetings twice a month, usually 60 to 90 minutes each, then a little follow-up. It’s designed to fit into your existing life without crashing your core business.
What if no one joins my Chapter?
We’re not certifying you and sending you into the wild. You get step-by-step guidance, conversation scripts and a done-for-you funnel to help bring in 5 to 12 or more local business owners, and your account rep walks you through the whole launch.
How much can I realistically make?
It depends on how many members you have. Most Chapter Leaders charge around $500 a month per member, so 12 members is about $6,000 a month and 24 is about $12,000. We’re not promising you’ll make six figures right out the gate. This is a legitimate way to create meaningful income while helping your local business community.
Is this a tax write off?
Yes. Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying tools, equipment and software purchased or financed during that tax year. F.R.A.P. Certification qualifies as a business development investment.
What happens after I apply?
You book a call with our team. We walk you through the program, answer your questions and make sure it’s actually a good fit. If it’s not a fit, no hard feelings. We’ll tell you.

If it’s a fit, we’ll tell you. If it’s not, we’ll tell you that too.

Start with the two-minute application. The call comes after, and only if it’s a fit.

F.R.A.P

Coaching without becoming one of “those people.”

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